Introduction
When it comes to keyword research for your Google AdWords campaign, you should use Keyword Tool by Google. This tool can help you find long-tail keywords that are still relevant for your business and make you more successful when it comes to SEO.
What are long tail keywords?
Long tail keywords are longer than three words, but not as long as the full phrase. For example, “How to grow your business” would be a long tail keyword while “how to grow your business without having employees” would be an example of a shorter phrase.
Long tail keywords are also known as “longer-tail” or “less common” search queries because they’re not commonly used in search results and therefore harder for people to find through Google Search. They can include both individual words or phrases like these:
- How do I make money blogging?
- How to increase website traffic?
How do you go about finding them?
- Use a keyword tool. This can be done through Google’s Keyword Planner or another paid tool like Ninjaseo.
- Use long tail keywords as anchor text on your site, in your content, and in social media posts.
How do long-tail and short-tail keywords differ?
If you’re not familiar with the terms “short tail” and “long tail,” they refer to keywords that are more commonly searched than others. Short-tail keywords are more likely to convert because they have fewer characters in their name, making it easier for searchers to find what they need. Long tail keywords have longer names and more letters (and therefore less character count), which makes them harder for Googlebot algorithms to crawl through its database of text. This means your website will be ranked higher by search engines like Google if you use long-tail keywords over short ones!
Why are they important?
Long tail keywords are a great way to target your audience, find the right keywords for your business, and avoid the big competition.
Let’s talk about how long tails can help you in each of these categories:
- Targeting Your Audience: Long tail keywords give you more flexibility with targeting your audience by allowing you to narrow down on specific topics they might be interested in. This makes it easier for them to find what they need because there are fewer options available on Google search results pages.
- Ranking For Less Competitive Keywords: Being able to rank higher in SERPs with long tail keywords means that less competitive searches will show up first which helps increase traffic from those searches without needing as much effort put into researching them beforehand. This also means that potential customers have an easier time finding information about your product/service if it fits their needs well enough but isn’t already listed prominently at the top of an entire section dedicated solely towards it!
With long tail keywords, your targeting is precise.
Long-tail keywords are more specific than short-tail ones. In other words, you’re targeting your ideal audience with a keyword that may not be in the top 10 or 20 results for that particular query but is still relevant to it. Long tail keywords are also more likely to convert because they’re more specific and people tend to use them when they want something that’s difficult or time-consuming to find.
Long-tail keywords can help you optimize your site’s SEO score by ranking higher on search engines like Google and Bing because they’re less competitive than shorter-tail phrases. It’s important not just for your own business but also for other businesses that rely on these platforms as well so don’t overlook them.
People who search with long-tail keywords are looking to buy.
People who search with long tail keywords are looking for specific information. They’re not just browsing the web, they are searching specifically for something. This means that when you target your ads to this type of searcher and their interests, you can make sure they will see your brand or product in a way that makes sense to them.
Long tail keywords can be used as part of an overall strategy to reach new audiences and grow your business by attracting more traffic from people who may not have been on your site before.
They make it easier to win featured snippets.
Featured snippets are one of the best SEO features Google has ever offered. They help you rank higher in search results, which translates into more traffic and better conversions.
In addition to being an important tool for ranking high on Google’s search engine results page, featured snippets can also improve your click-through rate (CTR). If people see your site prominently displayed at the top of SERPs with a link to its main page or blog post content, they’re more likely to click through instead of just scrolling past it without reading anything.
They help you avoid the big competition.
Long tail keywords are essential for your marketing strategy because they help you avoid the big competition.
When a keyword tool has too many search results, it becomes difficult to find relevant information and make an informed decision on what product or service to buy. Instead of wasting time browsing through hundreds of pages of irrelevant results, long tail keywords allow users to narrow down their search query so that only relevant content will appear in the first few results. This allows them to quickly find what they need without having to go through all kinds of irrelevant material first which saves both time and money.
Long tail keywords are essential for your marketing strategy.
Long tail keywords are essential for your marketing strategy. They’re more specific, easier to rank for, and get better search volume. These benefits can help you increase conversions and ROI on your site by attracting the right audience at exactly the right time.
Conclusion
Long tail keywords can be difficult to find, but they are essential for your marketing strategy. They are the foundation on which you build a successful website or blog. You need them to rank in Google and to get featured snippets, as well as to avoid competition. If you don’t have any long-tail keywords that target your ideal audience, then it’s time to start thinking about how you can use this powerful tool to reach potential customers online.
