When it comes to designing a website from scratch, every business owner thinks of hiring a reliable Web design company in Ottawa to get started.
But wait, before you proceed, determine whether or not the web design company you wish to work with takes the route to customization or just copy-paste pastes the same templates with just a little tweak in colour and design for every other client.
Why? Well, there are several reasons why you should never work with a web design company in Ottawa that takes a cookie-cutter approach –
1- First impression matters a lot
Your website is like a digital storefront of your brick-and-mortar shop. You certainly don’t want your digital customers to feel like they have been on the website before, even when they haven’t.
Cookie-cutter website designs lack uniqueness or originality. They look the same as many other websites that exist on the internet.
If you do not take the custom website design route, then you are just serving your customers what every other business is. How is this standing out from the crowd?
2- SEO and marketing might be impacted
Optimizing the website for search engines is extremely crucial. Why? SEO makes a website capable enough to be visible on search engines, thereby driving high-quality traffic in high quantities.
A professional website designer in Ottawa knows what it takes to create a unique website that search engines like Google, Bing, etc., appreciate.
Cookie-cutter websites have no future on the internet, even if they are optimized. A custom website, on the other hand, is your go-to to bring actual visitors and, eventually, sales to your website.
3- Customization has multiple opportunities
A professionally built website can outperform a cookie-cutter website on any given day. This is because, with templates, there are limitations. This means your website is built based on approved widgets and codes. In case you wish to make any tweaks down the line, you might require sending a request and hoping for the best. And in the case of layout tweaking, you will always have bad luck.
If the limited template option impacts your user experience, then you will lose your customers, too.
Custom website design made by a professional website designer in Ottawa has endless possibilities, whether it is in regards to design, theme, navigating features, etc. The money spent on custom web design will yield impressive profits down the line.
4- Loose ownership
With a cookie-cutter website, you are typically renting access to a platform or tools. This means as soon as you stop paying the rental fees, you will end up losing your site. And if you wish to move your website from the current provider to another cookie-cutter platform, you will require creating another one and starting all over again. In most cases, each of these cookie-cutter platforms is incompatible with other systems in the market.
When you design a custom website, you obtain complete rights to the final product. This means you have the right to move your hosting provider without the fear of losing the entire website.
In conclusion
No matter what your business size is, with a cookie-cutter website, your business is doomed to failure.
Instead, work with industry experts like Stealth Media to custom-create a website that truly reflects your brand or brick-and-mortar store in the digital realm effectively.
To know more about Customer Journey Mapping please visit our website: stealthmedia.com
