Today’s social media landscape is saturated with users, and it can be challenging for any business to get noticed. In the past couple years, Instagram has exploded as a social media platform for businesses of all sizes. When new users first join the app, they typically stick to the most popular accounts that are shared by other users.
That means if you want your business to be found organically by people who haven’t been directed there from another source, it’s essential that you have an active presence on the app. However, not everyone understands this or feels comfortable promoting their business through Instagram rather than advertising elsewhere.
If you don’t know what we’re talking about or you just need a little extra help getting your brand onto our favorite app no problem! Here are some helpful tips and tricks that will help you succeed on Instagram!
What is Instagram?
Instagram is a social networking mobile app that allows users to upload photographs and videos. The app is available for both iOS and Android devices.
With over 500 million active users, it is the most popular photo-sharing app in the world. Users can create a profile, upload photos and videos, tag friends in their images and follow other users. They can also create public and private collections of images. Users can also take polls and create stories for their friends to follow.
Instagram describes itself as a mobile-first app. It was built around the idea that users want to be able to take pictures and videos on their phones and quickly post them to their social media accounts from their mobile devices.
This makes sense, as 90% of mobile phone users in the U.S. are using their phones to access social media accounts such as Facebook, LinkedIn, and Instagram.
How to Get More Followers on Instagram
If you’re looking to increase your follower count on Instagram, there are a number of strategies you can employ. First, it’s important to understand that not all users will follow you back.
There are more than 500 million Instagram users, and there’s only so much attention to go around. Even if your photos are receiving likes, it doesn’t mean that users will follow you back.
That’s why it’s essential to invest time and energy into building relationships with other users. You can do this by commenting on other people’s photos and liking the photos of other users.
When you comment on other people’s photos, you can let them know that you liked their photos and give them a little context about your brand or where to find you.
You can also buy Instagram followers. This strategy is very effective. Thats why many will buy followers to help them increase followers.
One of the most effective ways to get your brand onto Instagram is to utilize hashtags. Instagram completely embeds hashtags into the platform, so they are an important part of any strategy.
When you search for hashtags on Instagram, they show up on the search bar right below the photo. Once you find a few hashtags you’d like to use, just type them into the search bar and start clicking on hashtags to add them to your photos. It’s also essential to remember to use relevant hashtags for your business and brand.
For example, if you sell gym accessories, you’d want to use relevant hashtags such as #gymbag, #gymgoals, and #gymgoals. You’ll want to make sure you also include terms related to your niche, as Instagram is a photo-sharing app that is meant to be used broadly. If you aren’t adding relevant hashtags to your photos and you miss out on new followers, you’ll be missing out on a huge opportunity.
Use Location-Based Filters
Another Instagram tip that stands out is the importance of using location-based filters on your photos. Instagram is most active in people’s feeds between the hours of 9am and 2pm, so it’s important to include location-based filters in your photos during this time.
There are many different types of filters you can use, and many of them are location-based. One of the most popular filters on Instagram is the Instagram Beach filter, so make sure you’re including it in your photos.
Instagram also has a wide range of other filters that you can use, so you can find one that fits your brand. Find the type of filter that is most relevant to your business, and you’ll see a huge increase in the amount of views you receive on your Instagram account.
Create a killer photo profile header
The header image on your Instagram profile is probably the most important image you will post on Instagram. You want to make sure this image is at the top of your profile, and you have it at the front of your mind when you’re posting on the app. To create a killer header image, try using the following tips:
- Use a clear, high-quality image that appeals to your target audience.
- Include a call-to-action (CTA) in your header image. You can use your CTA in the caption, or you can overlay an image with your CTA in the background.
- Make sure your header image is not too large. You want to make sure your header image fits within the Instagram feed, so it should be no larger than 1,920 pixels by 1,190 pixels.
- Use strong, direct messaging in your header image. If your header image is the first thing your followers see when they scroll through their feeds, you’ll be significantly more likely to get them to click on your posts and start following you.
Stay Active and Comment on Other People’s Photos
One of the best ways to increase your follower count on Instagram is to stay active on the app. The more Instagram followers you have, the more valuable they are for you.
You want to make sure you’re active on Instagram by liking other people’s photos and commenting on other people’s photos. You can also use Instagram’s Explore feature to find new users to follow. Instagram’s Explore feature allows you to find new users who have followed other users that you enjoy following.
This can be a helpful way to find new followers, as there are often tons of new users on Instagram who have yet to be discovered by users who have a large following.
Conclusion
Instagram is a powerful social media tool for sharing photos and connects millions of users worldwide. It’s important to remember that not all users will follow you back and that you need to engage with other users to increase your followers. These tips will help you to get your brand onto Instagram and begin building a dedicated following.
With a large user base and engagement rates, Instagram is a great platform for businesses to use to promote their brand. By utilizing these tips, you’ll be able to increase your Instagram following and get your business seen by more potential clients.
