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Growing Need for Customized Education Fueling Demand for AI-Based Teaching Models

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AI in Education Market Analysis and Demand Forecast Report

The burgeoning requirement for artificial intelligence (AI)-supported personalized education solutions is one of the major factors driving the demand for the adoption of AI-based technologies in the education sector across the globe. Personalized learning solutions enable teachers and educators to gain a deeper understanding of students and their interests, academic goals, and educational background, which, in turn, assists in developing a customized educational experience. Moreover, these solutions help students design courses as per their needs and obtain feedback on their progress and performance throughout the course.

For example, Course Wizard, which is an AI-powered language learning platform developed by Lingvist Technologies OU, helps users customize and create courses based on their fields of interest, hobbies, and career goals, by speaking or typing keywords. By leveraging machine learning (ML) algorithms, the platform determines the words or phrases that the user is familiar with and the ones that need more practice. Besides, the surging demand for automating administrative tasks is also predicted to fuel the global AI in education market at a CAGR of 32.9% between 2020 and 2030 (forecast period).

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Educators usually spend a lot of time in administrative duties, such as enrolling students, assessing homework, defining policies, and grading exams. In this regard, AI assists in reducing the workload and pressure on educators by automating various administrative tasks, which, in turn, helps them focus more heavily on providing quality education to students. For example, ALEKS, which is an online tutoring platform developed by McGraw-Hill Education Inc., assists in simplifying the grading process by creating a customized progress report for each student, thereby providing customized feedback to students.

Owing to the aforementioned factors, the adoption of AI-based solutions will surge in the education sector in the coming years, thereby supporting the expansion of the industry. According to the estimates of the market research company, P&S Intelligence, the value of the market will grow from $1.1 billion in 2019 to $25.7 billion by 2030. Natural language processing (NLP) and machine learning (ML) are the two most widely used AI-based technologies in the education sector.

Between these, the demand for the NLP technology was found to be higher during the last few years. This was because of the high requirement for a natural language conversational experience among educators and students. The NLP technology assists in processing text and speech in an electronic format from discussions and chats on portals, which helps students write assignments and teachers better assess and analyze the performance of students, thereby improving the overall teaching process.

Geographically, the Asia-Pacific (APAC) region is predicted to be the fastest-growing region in the AI in education market in the coming years. This is credited to the rapid transformation in the education industry, growing need for smart learning, and surging investments being made in the EdTech field in regional countries, such as India and China. Moreover, the startups based in the region are getting ample opportunities for growth and actively focusing on developing interactive learning platforms, which is also fueling the demand for AI-based learning solutions.

Hence, the demand for the incorporation of AI-based solutions in the education sector will soar in the coming years, mainly because of the rising digitization of operations, growing internet penetration, and burgeoning need for improved and customized learning models across the world.

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