Eight Incredible Real Estate Marketing Materials To Use For Growth And Success

The real estate industry continued to grow despite the uncertainty caused by the pandemic in 2020. Don’t be surprised when you read this. The Census Bureau approved permits for almost 1.5 million privately owned housing units in 2021 in the U.S. alone. These are likely to be built in 2022. What’s more? As many as 63% of buyers were going digital, making an offer on a property without physically visiting them.

This trend highlights that if you are a realtor, you must be fully prepared to tap into this market momentum. It can help establish yourself as an industry leader.

We’ve put together a comprehensive guide on real estate marketing material for the digital world. Plus bonus points for print marketing.

Here are the real estate marketing materials to use for growth and success:

ONLINE MARKETING MATERIALS

People’s approach to property investments has changed over the past few years, with many going digital. 93% of buyers reportedly started their house hunt online, while 63% bought homes without visiting them in person.

Here’s what you can do to meet them digitally and create a striking impression.

1. Website Videos

Statistics show that high-quality videos on your website’s landing page can boost your conversion rate to 80%.

Videos are undoubtedly more engaging, helping create brand awareness and support your website ranking on search engines. Experts suggest that it’s 50x easier to rank first on Google with a video.

Points to keep in mind while creating real estate marketing videos for your website.

All kinds of real estate marketing videos exist, but it’s crucial to incorporate a few of these fundamental features to stand out from the rest.

• Optimize it for mobile devices.
• Ensure it’s well-scripted for a specific target audience.
• Use high-quality visuals.
• State details such as location, amenities, outdoor spaces, and other information about the neighborhood.
• Have clear narration and soothing music without overpowering the vocals.

2. Social Media

Real estate social media marketing is synonymous with growth and expansion. Social media is an outstanding platform to showcase your brand’s identity and get leads. Most marketing experts agree that social media platforms help generate almost 47% of quality leads for real estate agents, brokers, and realtors within a year.

Experts also suggest using these social media platforms to leverage different benefits. Take a look at them in a bit more detail.

FACEBOOK

This social media platform, with the most extensive user base, is essential for your real estate marketing efforts. It acts like a mini website since you can consolidate all your business info on one platform. You can also regularly update your community with any information or news.

Here’s an inspiration for your Facebook real estate page.

Dream Town Realty

INSTAGRAM

This social media platform is heavy on visuals, unlike Facebook. So your content should be a bit different and include aesthetically pleasing images and videos sharing valuable information.

Think of it as your own channel. Instagram is a place where you can share your expertise and USPs with buyers and industry peers.

Here’s an inspiration for your Instagram real estate page.

Glenda Baker (see how she leverages Instagram’s Reels feature to her advantage)

LINKEDIN

This platform allows you to network with clients and professionals in the real estate space. LinkedIn is a network where you can share insights and blogs or answer relevant questions people have about buying and selling properties.

Here’s an inspiration for your LinkedIn real estate page.

Bill Gassett

Points to keep in mind while creating real estate social media content.

Including social media in your real estate marketing plan is a clever way to achieve your brand goals and reach home buyers quickly and easily. These quick pointers can get you started on the right track.

• Never upload low-quality visuals, which can upset and put off potential buyers.
• Post consistently to stay on top of your audience’s minds. Use a social media automation tool to ensure your posts go online regularly if you can’t do it manually. 
• Use your social media bio space to drive traffic to your website.
• Join established Facebook groups or LinkedIn discussions, or create one for others to join you.
• Go Live on Instagram, Facebook, or LinkedIn to engage people in real-time.

3. HD Photos

In the real estate business, your images determine how quickly you sell a property. A study shows that real estate listings using professional photos sell 32% faster than homes without.

Points to keep in mind while capturing and using quality photos.

• Potential buyers reportedly love to see bath and laundry rooms. So ensure to capture tiny spaces well.
• Your real estate exterior photography must capture the entirety of the house without fading away any of the features.
• Photograph the interiors in natural and studio lights, then compare them and use the best photos.
• Ensure there’s no garbage or clutter in the background while clicking property pictures.
• Check the photographer’s portfolio before hiring one to ensure you’re not wasting your money, efforts, and time.

4. Online Advertising

Online ads can considerably help elevate your real estate marketing efforts. This data shows online ads for real estate get more attention, unlike other products. It doesn’t end at that. Another study shows that 30% of people search once they see an online ad. Besides, there is a 59% lift in conversions after this type of search.

You can use Paid Search Ads, Display Ads, and Social Media Ads to promote your business to target audiences of your preference. To run real estate ads on Facebook, Instagram, or Google, simply use software like Practina. Its Smart Ads feature helps create ads in under five minutes. It also helps run lead generation ads, and the moment potential buyers show interest, Practina informs you.

Points to keep in mind while running online ads.

• Test your ads to understand what’s working for your business. An automation tool like Practina shares analytics of your ads so you can decide whether to continue or change something about it for improved results. 
• Use specific call-to-action in your ads to help customers take action.
• Geo-tagging ads improve response rates and customer engagement.

BONUS – PRINT MARKETING MATERIALS

Combining the powers of digital marketing with print marketing is a clever idea. That’s because several people may not be tech-savvy but are potential buyers.

1. Brochures – These are versatile and budget-friendly. Brochures are excellent if your marketing plan includes real estate farming — a strategy where realtors focus on one neighborhood, positioning themselves as local experts. 

Brochures should have all the property details like features, 3D floor plans, HD photos, short but compelling descriptions, a map, and your contact information.

2. Business Cards – For realtors, a business card is an integral medium to build a social network and get your name out there. A study suggests that 89% of home buyers tend to use their agent again or recommend them to others. Situations like these are when your business card can work like a magic ticket and bring in more potential referrals.

3. Open House Signs – Old is always gold, as the humble, open house yard sign is a promising one. Data suggests that one out of ten people found their home through an open house or yard sign.

4. Flyers – Using flyers to promote your real estate business requires a trick of strategically distributing them to cover fresh ground. The two reasons that make a flyer a robust real estate marketing material include its inexpensive cost to produce and a considerable return on investment. Confused about the kind of flyers you should make? Think of Agent Profile Real Estate Marketing Flyers, Free Home Appraisal Flyers, or Holiday/Season’s Greetings Flyers.

End Note

Different real estate marketing materials work differently but help you reach the same goal — to get more buyers and grow your brand.

As mentioned above, taking your real estate marketing to the next level requires a social media automation tool like Practina. It promises to take the stress out of your marketing efforts and deliver results that help grow your business.

The Practina Gallery and MLS posting features make Practina one-of-a-kind real estate marketing software. To learn more, download the Practina app or visit practina.com.