Performing on-page SEO is important for eCommerce platforms. It ensures Google knows what a page is about and helps it appear in other SERP features. Keyword research is a critical first step in eCommerce SEO. If you’re not targeting the right keywords, your site will not get to page one and won’t generate traffic or customers.
Keyword research
To optimize your eCommerce website for search engines, you need to develop a strategy for identifying keywords. You can start by studying the terms used on Amazon and other online retail sites to identify keywords that people are searching for. You can also look at Wikipedia to see if there is a natural hierarchy in the subject you’re looking to rank for.
Try using LSI keywords related to your primary keyword as you write content. You can find these keywords using Amazon searches or Google Keyword Planner.
In the search engine results, consumers often see a company’s name, Amazon category, and price, but rarely their actual product. For example, when a searcher searches for “popcorn maker,” they’ll likely see the name of the company and a link to the product’s page, with the company’s title tag matching “popcorn maker.” This is a common problem with product titles, but it doesn’t have to be. By optimizing title tags, savvy retailers can capture these search terms and rank above their competition.
In addition to using an accurate description of a product, a high-quality title tag will make your products appear higher in Google search results. This is because Google aims to show exactly what a customer searches for. This means that your title tag must be concise and convey all the essential information about the product. It also has to be legible from left to right.
URL structure
One of the best ways to improve your search engine optimization is to optimize your URL structure. Search engines look for keywords within a URL and use these to determine where to rank your site. However, using keywords in the wrong place can hurt your rank. By following a few simple rules, you can improve your SEO and funnel more quality traffic to your site.
Make your URLs unique. If you have multiple products, include a product number in the URL to distinguish them from each other.
Mobile usability
Mobile usability is an important component of SEO for eCommerce sites. It is critical for users to have an easy time navigating through a site and finding the products or services they need. A good user experience will keep visitors on your site and keep them coming back. Fortunately, there are several ways to improve mobile usability, and it can be done inexpensively.
One way to improve mobile usability is to optimize the design of your website. It is important to keep the call to action prominent and minimize clutter, pop-ups, and other unwanted distractions. This will increase your user engagement and decrease frustration. Furthermore, it will make your site more usable for mobile users and make sharing and interacting with others easier.
Keyword difficulty
When optimizing an eCommerce site, selecting a primary keyword is critical – the maximum term you want your site to rank for. To do this, use Google Keyword Planner to identify terms related to your site. Then, choose keywords with high search volume, low competition, and low keyword difficulty. You may also consider incorporating informational keywords to help visitors find what they’re looking for.
Keywords should reflect your target audience. It would help to avoid keyword stuffing, which is using too many keywords on one page. Google penalizes websites for keyword stuffing. Instead, write content that speaks to your target audience rather than cramming your website with endless target keywords. Another great strategy for SEO for eCommerce sites is to use social media.
